We're pivoting into clean haircare! Check our blog to shop our BeautyCounter store for alternatives to your MMB favs!



I’m Shera (pronounced Sheera) and welcome to Mad Moisture Beauty. I started MMB because I wanted to share my love of clean beauty from the holistic perspective I gained while working in health + wellness over the past decade. Mad Moisture Beauty is on a mission to quench dehydrated skin + spirits through natural uncomplicated products that hydrate, moisturize, and mellow your mood.

We started in skincare and at the end of last year, I made the decision to pivot into clean natural haircare to for mixed kinks, coils, and curls. Our mission remains to empower you to #loveyourmix while educating on the importance of ingredient safety, and overall health + wellness. 

As I work to pivot the company, your continued support is invaluable - I'm still offering clean skincare through my BeautyCounter shop. Join our newsletter to get updates on the haircare launch, and be sure to let us know what you'd like to see in a mixed haircare brand by taking our haircare survey.

Questions or comments? Follow me on IG: @themadmama_ // @madmoisturebeauty